Low Cost Ways to Promote Your Business
Promoting involves: all the tools available to communicate that your product or service exists. There are tons of methods you can use, some require a lot of money, but you don't have to break the bank to get the word out about your company.
Develop A Promotional Plan
Promoting involves: all the tools available to communicate that your product or service exists. There are tons of methods you can use, some require a lot of money, but you don't have to break the bank to get the word out about your company.
Develop A Promotional Plan
Define objectives
To support sales increases
To encourage trial
To create awareness
To inform about a feature or benefit
To remind
To create an image
To change attitudes
Evaluate the different low cost tools
Business Cards/Flyers/Brochures
Use when you have special offer, pass out during events, post to bulletin boards, etc. Be sure they all have your logo, tag line, website, phone number.
News Releases
The media only want releases that have a clever angle or a hot topic. For example, if your salon just opened and you want the media to cover your grand opening, come up with an a catchy angle like, "New Salon Gives Makeovers to
Make You Look 10 Years Younger."
Networking
Networking is your opportunity to build relationships, and promote what you have to offer. Attend events or organizations where your target audience will be.
Public Speaking
Contact local organizations offer to speak about a topic you are knowledgeable in. If you'd rather jump out of an airplane than speak publicly, then join your local Toastmasters. Toastmasters will help you get over that fear and become a polished speaker. The cost to join Toastmasters varies with chapters, but you can expect to pay under $50.00 per year.
Discount coupons and giveaways
Discount coupons or giveaways can be used as incentives to get potential customers to try your services.
Online
1. Can't afford a website yet? Get a Myspace page.
It's free and a great way to showcase pictures of hairstyles, post tips, share information, and get potential clients from invited friends.
2. Blogging, forums and pod casting. More free tools to communicate your brand and connect with your target audience. Give advice and/or post comments.
3. List your website in free directories.
Email marketing and articles
Add a sign up link on your website or a sign up card near your reception area. Write articles on your areas of expertise and contact the editor of the local paper
and pitch your article.
Car advertising
For under $100 bucks you can purchase a magnetic plate to advertise your business on your vehicle.
Your business will likely show significant revenue increases in just a few months time with minimal effort and budget to promote. Without exposure, growth is limited.
For more "Low Cost Promotional Ideas" call The Marketing Lady at 469-287-1127 or visit her website.
