It is very common for people to confuse marketing with public relations. The term marketing is used broadly to define all the activities involved with reaching your target audience and converting them into sales. Public Relations is a form of marketing used to get exposure from various media outlets and/or events that cater to your target audience. Have you ever wondered how a local business got featured on the morning news show? Well, most likely they, or their publicist, sent a press release to the TV station and pitched a great story around that business. With PR, you typically do not pay to get the exposure unlike another form of marketing called advertising. Typical public relations activities include, getting articles written about you or your product in a publication or website, being asked to be an expert guest on a show, hosting an event, or sponsoring a non-profit organization.
Sunday, December 16, 2007
What is PR?
Tuesday, November 13, 2007
Self Promotion
Getting noticed among thousands of customers can be difficult when hundreds of competitors are going after the same target audience. But, some can make sure they stand out from the crowd by doing "self-promoting". Establishing a strong brand is the first step to making self-promotion a lot easier and more effective. Your brand consists of the key marketing message you want your target audience to hear and the image (logo, symbol, personal image) you want portrayed.
The Marketing Lady offers more strategies on self-promoting and branding on her website at www.themarketinglady.com. Click on free resources and download a copy.
Saturday, October 06, 2007
Low Cost Ways to Promote Your Business
Promoting involves: all the tools available to communicate that your product or service exists. There are tons of methods you can use, some require a lot of money, but you don't have to break the bank to get the word out about your company.
Develop A Promotional Plan
Define objectives
To support sales increases
To encourage trial
To create awareness
To inform about a feature or benefit
To remind
To create an image
To change attitudes
Evaluate the different low cost tools
Business Cards/Flyers/Brochures
Use when you have special offer, pass out during events, post to bulletin boards, etc. Be sure they all have your logo, tag line, website, phone number.
News Releases
The media only want releases that have a clever angle or a hot topic. For example, if your salon just opened and you want the media to cover your grand opening, come up with an a catchy angle like, "New Salon Gives Makeovers to
Make You Look 10 Years Younger."
Networking
Networking is your opportunity to build relationships, and promote what you have to offer. Attend events or organizations where your target audience will be.
Public Speaking
Contact local organizations offer to speak about a topic you are knowledgeable in. If you'd rather jump out of an airplane than speak publicly, then join your local Toastmasters. Toastmasters will help you get over that fear and become a polished speaker. The cost to join Toastmasters varies with chapters, but you can expect to pay under $50.00 per year.
Discount coupons and giveaways
Discount coupons or giveaways can be used as incentives to get potential customers to try your services.
Online
1. Can't afford a website yet? Get a Myspace page.
It's free and a great way to showcase pictures of hairstyles, post tips, share information, and get potential clients from invited friends.
2. Blogging, forums and pod casting. More free tools to communicate your brand and connect with your target audience. Give advice and/or post comments.
3. List your website in free directories.
Email marketing and articles
Add a sign up link on your website or a sign up card near your reception area. Write articles on your areas of expertise and contact the editor of the local paper
and pitch your article.
Car advertising
For under $100 bucks you can purchase a magnetic plate to advertise your business on your vehicle.
Your business will likely show significant revenue increases in just a few months time with minimal effort and budget to promote. Without exposure, growth is limited.
For more "Low Cost Promotional Ideas" call The Marketing Lady at 469-287-1127 or visit her website.