Getting noticed among thousands of customers can be difficult when hundreds of competitors are going after the same target audience. But, some can make sure they stand out from the crowd by doing "self-promoting". Establishing a strong brand is the first step to making self-promotion a lot easier and more effective. Your brand consists of the key marketing message you want your target audience to hear and the image (logo, symbol, personal image) you want portrayed.
While creating a buzz for yourself through public speaking, your brand must be communicated effectively so that customers think of your products first when they need your type of service. You are promoting the fact that you can deliver an experience better than anyone else. When promoting by developing partnerships, they should know what your product stands for through your words, symbols, messages, or concepts. It makes it easier for them to refer business to you and spread the word about your products. During self-promotion, you should deliver a powerful message and shape the customer’s perception. Customers should be able to quickly identify with your brand. Tell them why your products and services are right for their needs.
Other ways to promote yourself is through your accomplishments. Be sure to list any awards or nominations you have received. If you have not received any, ask your best customer to nominate you when the time comes. List any success stories you can share on your website and newsletter; this helps to establish creditability and shows off your experience. Don't be afraid to call yourself an expert. If you have the knowledge, skills, and experience, you are an expert - so let everyone know. Establishing a strong brand for your company or product by communicating a clear message and image you want to promote is key to effective self-promotion.
The Marketing Lady offers more strategies on self-promoting and branding on her website at www.themarketinglady.com. Click on free resources and download a copy.
2 comments:
I have a question for you if you could answer it on your blog talk radio show. I listen to every show from the archives. I want to start my business but don't know how to approach my target market. It's a very niche market, physicians that work in a hospital that conduct clinical research. I used to work in a hospital and know many of these physicians persnally but it's been 3 yrs since I have seen most of them. What is the best way to approach them with the services I offer, email directly to them or send something by mail? or some other suggestion. Thanks ID from Toronto.
ID,
Since you had a relationship with these physicians, I recommend you give them a call at first. Make it a friend call re-introducing yourself and letting them know what you're up to. Ask them to meet you for lunch/dinner because you'd like to get their feedback on a project you are working on. Offer to set up another call if they prefer not to meet. Don't try to sell them on the initial call since you have a relationship with them. Your goal is to get a meeting with them so you can go in more detail.
Other tips
Ask for referrals
Get updated contact info
Ask questions to access their needs
Follow up at least 3 times before putting the lead in the dead pile.
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